As part of the International Men’s Day initiative, which seeks to raise awareness of men’s health issues, whilst having some serious fun! We are happy to announce our ‘Pull your finger out’ campaign and are encouraging all of our clients to get a. ‘well man’ check. And as a reward, all willing participants, will receive £100 off their monthly retainer and donated to a men’s charity of their choice.
International Men’s Day (IMD) is a global day of observance held every year in more than 60 countries around the globe. It invites every man, woman, girl and boy in the world to come together and celebrate men and boys in all their diversity. It aims to address some of the issues facing men and boys, which includes (amongst others) the high male suicide rate, men’s health (including male cancers), shorter life expectancy and workplace deaths
For those of you that aren’t aware, a ‘well man’ check is an essential male health screening, which tests for liver and kidneys, cholesterol, diabetes, red and white blood cells as well as iron status and testosterone. However, the big one, which strikes fear in most men, is the prostate check. So again, as part of this, we are here to break down some barriers to inform you, that there’s no need to recoil anymore, as more often than not, it’s all taken care of with a blood test!
The novel idea, originally thought up by agency CEO, Matt Turner, who is well known for a creative idea, is part of a wider initiative to always provide value to his clients, whilst encouraging them to ‘pull their finger out’ and look after themselves:
Matt Turner, CEO of Creative Pod, said:
“Just because we’re a marketing agency, doesn’t just mean that providing ‘value’ can only extend to completing our marketing objectives. At Creative Pod, we care about our clients and cherish the long-standing relationships we have with many of them. So surely if we’re able to encourage one of our clients to get checked and if it saves a life, that provides the best ‘value’ in the world. Regardless of the fact, we’re a marketing agency!”
On average, men go to the doctors less than women, yet statistics show 1 in 5 men die before reaching the age of 65, with men 67% more likely than women to die from a common cancer. And with suicide being highlighted as the biggest killer for men under 45, it’s not just physical wellbeing that needs to be a point of focus for men this November.
Men’s health issues are also not defined by age, nor industry, and in particular, the issues amongst men in the creative industries are on the rise. With a study conducted in Australia, by Never Not Creative, found that 56% of those working in the creative industries, showed mild to severe levels on the depression scale. With 1 in 4 showing severe signs of anxiety.
Matt Turner, CEO of Creative Pod, concluded:
“The rise in men’s health issues, regardless of age, cannot be ignored. We work with a range of ages and industries, so this is more of a duty of care. Plus, we’re all about having a bit of fun with our campaigns, so if we can be a bit cheeky, whilst raising awareness, then that’s a bonus!”
This campaign draws to a close an incredibly successful year for us, as we saw the group expand to a brand-new office in Manor Royal, a succession of new clients acquired (including Sally Gunnell OBE, as well as growing its international client base in territories such as China, Jordan and North America), plus an intimate client dinner which was hosted by CEO Matt last month, giving clients the chance to network like none other.
To get involved contact hello@creativepod.net You can also follow Creative Pod on Twitter, Facebook, LinkedIn and Instagram.